Community Spotlight: Behind the Brand

Good morning! And welcome to the first series of blog posts I’m launching called ‘Community Spotlight: Behind the Brand’. I thought it would be a great idea to get to know who we follow, especially as all the choices you make for your wedding are a huge consideration and investment. So, I’ve asked a bunch of wonderful wedding professionals from all areas to give us a little more insight into who they are! First up – Me!

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Tell us a little bit about yourself and your company.

I’m Tara, founder and creative director of Eventive Co. Eventive Co provides modern, sophisticated & heartfelt wedding planning for modern couples. I understand life is busy and hectic for engaged couples and although it is exciting and encouraging to have so much inspiration and choice available, it can be overwhelming. I am here to empower and educate couples to plan a day true to them and their story.

Where are you based and what areas do you cover?

I currently live in Brisbane and cover the surrounding regions of South East Queensland. I also lived on the Sunshine Coast so I have worked with the venues and suppliers there too. Basically, I will travel anywhere my work requires me to.

What do weddings mean to you?

To me, weddings mean celebrating the love between two people and expressing that in whatever form they want. No rules, no pressures, just love and joy. Generally an incredibly designed party with good food, good tunes and good company.

As a professional in your field, what are your top 3 tips regarding your craft?

  • Make a list of your priorities. Your choices are endless which can help you plan a more personable day, however it can be overwhelming and make you feel you need everything! Knowing what you both really care about will help you decide what is necessary and what isn’t and how to portion your budget accordingly.

  • Don’t forget about each other and why you’re getting married in the first place. Once wedding planning commences it can be easy to get bogged down in all the details, the money, the meetings and you can find yourself not working as a team in decisions. Always make some time for each other and reconnect. Your wedding will last one day, your marriage will last a life time.

  • Hire a professional to assist on the day. I can’t explain enough how valuable and special the time is those weeks leading up to the big day. There will be last minute things you’ve forgotten. You may have long distance family and friends arriving and you want to spend your time with them not rushing around finalising details. That’s where Eventive Co can help. Especially on the morning of your wedding day, you want to be feeling calm and present.

What are couple’s main questions and concerns when they book you?

The fear that they have forgotten something or that they still want control on the actual day. I come on board when you need me. We have time to go through everything in detail to ensure nothing has been overlooked. Also, that’s my job! I can highlight elements that haven’t even crossed your mind and again finalise it before the big day, so we limit anything going wrong or any surprises! By the time the wedding day arrives we have built a solid relationship full of trust and you can relax knowing you have paid for a professional.

What’s been the highlight of your career so far?

It would have to be the debrief I have after the wedding with my clients. To hear in their own words how the day went and their experiences is so humbling to hear. They genuinely have the best day and knowing I played a small part in that is such an honour. And I also have to mention the suppliers I meet. The amount of passion, creativity and motivation is so inspiring. It’s an exciting time to be in the wedding industry and the options are limitless and I’m so grateful to be apart of it.

What would you love to see more in the wedding industry?

I’d really like to see more transparency and education from suppliers, so couples don’t feel ‘ripped off’ and suppliers don’t get asked for a discount. I think we need to help couples understand what goes into a service and how beneficial something is and why it is a certain price point.

5 things you’re loving in life at the moment?

  1. Coffee on coconut milk

  2. Gym sessions – so sweaty but so good!

  3. Sea salt dark chocolate

  4. Documentaries on Netflix

  5. Everything linen – seriously so comfy and breathable in this hot weather!

Please, share your love story and the details of your wedding with us!

If you’re looking for a wedding planner, contact us. We’d love to make sure your wedding day is exactly what you wish it to be!

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If you’re engaged, this is probably one of the first questions that popped into your mind (after a little celebrating!). After creating hundreds of budgets, we’ve come up with a two-step process that works for any kind of wedding.


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